Sponsored posts are one of the most lucrative ways to monetize your blog and a great way to open up a healthy revenue stream while still maintaining control over your web
In this article, we will break down everything you need to know about how to make money with sponsored posts, including tips on finding brands to work with, creating effective sponsored content, and measuring your success.
What Is a Sponsored Post?
Sponsored posts are articles that the bloggers are paid to publish on their own blogs by companies and brands related to that blog’s niche or topic. They can be written by either the blogger or by the sponsoring brand itself.
If you’re hired to write the post as well as publish it on your site, obviously you’ll charge more money than if you’re essentially just renting space on your blog.
Sponsored posts can take a variety of formats, such as reviews, summaries of an offer or offers, announcements of a sale, roundup/list posts, product announcements, videos, and infographics.
How much should you charge for sponsored posts?
What you charge will depend on the amount of traffic, domain authority, and influence you have, as well as some other considerations, such as what exactly the sponsoring company wants and how much work it is for you to do the post. But I think that bloggers should never charge less than $250.
You’re investing your time as a writer, putting their brand on your blog, and you would possibly even need to do a bit of back and forth with the brand until you get everything right.
To set your rate, consider the following:
- How many sponsored posts are you going to publish each month?
- How many hours are you going to spend reviewing the product or the service?
- How many readers do you have and how much interaction do you get?
- How much value is the brand going to receive from having this on your blog?
- Before everything ask yourself, will this blog post add value to my readers?” If not, you should reconsider the post.
How to make money with sponsored posts?
Sponsored Posts are a great way to make money with your blog if done the right way. Below are three steps you should follow to start making money with Sponsored Posts:
Step 1: Finding Brands to Work With
The first step in making money with sponsored posts is to find brands that are interested in working with you. The best way to do this is to build a strong and engaged following on your blog or social media channels. Brands are more likely to work with you if they see that you have a dedicated audience who is interested in the products or services that they offer.
One way to find potential brand partners is to actively seek out opportunities through platforms like Influencer.co or AspireIQ. These platforms connect influencers with brands looking to collaborate on sponsored content. Another way to find brands to work with is to simply reach out to companies that you are already familiar with and whose products or services align with your own interests.
Step 2: Creating Effective Sponsored Content
Once you have found a brand to work with, the next step is to create sponsored content that effectively promotes their products or services while also providing value to your audience. The key to creating effective sponsored content is to be authentic and transparent. Your audience should be able to tell that the post is sponsored, but it should also feel natural and in line with the rest of your content.
When creating sponsored content, it’s important to keep the following in mind:
- Be clear about the sponsored nature of the post
- Use high-quality imagery and video
- Make sure the post aligns with your overall brand message
- Use a call-to-action to drive conversions
Step 3: Measuring Success
The final step in making money with sponsored posts is to measure your success. This can be done by tracking metrics such as engagement (likes, comments, shares) and click-through rates. It’s also important to communicate with the brand about their specific goals for the campaign and to provide them with detailed metrics to show the success of the partnership.
By regularly monitoring and analyzing your metrics, you can continuously improve your sponsored content and build stronger relationships with brands.
In conclusion, making money with sponsored posts is a great way for bloggers and influencers to monetize their platforms and grow their following. By finding the right brands to work with, creating effective sponsored content, and measuring your success, you can turn your passion for blogging or social media into a profitable career.
Strategies for Building a Strong Sponsored Posts Portfolio
One of the best ways to attract brands and increase your earning potential with sponsored posts is to build a strong portfolio of past sponsored content. A portfolio is a collection of your best work that demonstrates your skills and abilities as a creator, as well as your understanding of the brand’s message and target audience.
Here are some strategies to help you build a strong sponsored posts portfolio:
- Keep a record of all your sponsored posts: It’s important to keep track of all your sponsored posts in one place, whether it’s on your blog or on a separate page on your website. This will make it easy for brands to see all the work you’ve done in one place and will also help you keep track of their own progress.
- Use high-quality images and videos: Brands want to see that you can create visually stunning content that will grab their target audience’s attention. Make sure to use high-quality images and videos in your portfolio to showcase your skills as a visual storyteller.
- Keep your portfolio up-to-date: Make sure to update your portfolio regularly with your latest sponsored posts. This will show brands that you’re actively working with other brands and that you’re dedicated to creating sponsored content.
- Customize your portfolio for different brands: When sending your portfolio to different brands, it’s important to tailor it to their specific needs and interests. This will show them that you understand their brand message and that you’re a good fit for their campaign.
Tips for Negotiating Sponsored Post Rates
Once you’ve built a strong portfolio and have found a brand that is interested in working with you, it’s time to start negotiating your rates. Here are some tips to help you navigate this process:
- Know your worth: Before starting negotiations, do your research and find out what other influencers in your niche are charging for sponsored posts. This will give you a general idea of what you should be charging and will help you determine your own worth.
- Be prepared to compromise: Keep in mind that the brand may not be able to meet your initial rate. Be prepared to compromise and negotiate a rate that is fair for both parties.
- Be clear about your expectations: Make sure to clearly communicate your expectations for the sponsored post, including the type of content you’ll be creating, the promotion schedule, and any additional deliverables. This will help both parties have a clear understanding of what is expected.
- Get everything in writing: Once you’ve agreed to the terms and rate for the sponsored post, make sure to get everything in writing. This will protect both parties and ensure that everyone is on the same page.
By following these tips, you’ll be able to find great brands to work with, create effective sponsored content and successful campaigns, and earn more from your sponsored posts.
Important Issues to Consider Before Taking Sponsored Posts
While supported posts are an extraordinary way to bring in cash from your blog, there are a few drawbacks and issues you have to consider before beginning.
Links on your blog are all subject to consideration when Google decides how to rank your page and blog. It doesn’t like paid links and now will penalize blogs that have paid links.
In order to prevent paid links from influencing search results and negatively impacting users, you should add the rel=”no follow” tag to the link, which tells Google not to consider it in the ranking. The “no follow” tag is a simple way that says to Google and other search engines to not pass any “link juice” to the destination site. This protects both you and your sponsors because buying links is a risky move and it can hurt your SEO.
Quality of sponsor
Your readers come to your blog to get information about the topic that you usually cover. However, it’s possible you’ll get requests for sponsored posts that don’t fit your market, and your readers may find that spammy.
Sometimes the article will fit your market, but the link the company wants in the article is a stretch. so make sure that the sponsored post and the links in that article fit your niche and what your readers expect to get from you.
Sponsored posts are a great way for bloggers and influencers to monetize their platforms and grow their following. However, it’s important to remember that building a successfully sponsored post-career takes time and effort.
By focusing on building a strong portfolio, finding the right brands to work with, creating effective sponsored content, and negotiating fair rates, you can turn your passion for blogging or social media into a profitable career.
With a little bit of patience and persistence, you can make money with sponsored posts and achieve your financial goals.