Email marketing is a crucial aspect of any business’s marketing strategy. It is a highly effective way to reach out to potential and existing customers and keep them engaged with your brand. However, managing email campaigns can be a daunting task, especially for small businesses with limited resources.
Fortunately, there are many email marketing software solutions available that can simplify the process and help you achieve your marketing goals. In this article, we will explore the top 10 email marketing software options for small businesses.
We will evaluate each software based on its features, pricing, ease of use, and customer support. We will also provide an overview of their strengths and weaknesses, so you can make an informed decision about which software is best for your business.
Whether you are looking to build your email list, design eye-catching emails, or track your campaign’s performance, our list has got you covered.
So, without further ado, let’s dive in and discover the top 10 email marketing software options for small businesses.
What is the best email marketing Software?
Here are the best 11 email marketing software for small businesses:
Constant Contact is an email marketing service that helps small businesses and non-profit organizations to build relationships with their customers. It has a variety of features that allow the user to create professional-looking templates, send reminders, track campaign results, and much more.
Constant Contact was founded in 1998 by Gentry Lange, a former Microsoft engineer. Lange’s goal was to make it easy for small businesses to communicate with their customers through email marketing.
Constant Contact is headquartered in Waltham, Massachusetts, and has over 1 million subscribers worldwide. The company also offers Constant Contact Express, which is a free version of the service for individuals or small organizations who do not need all of the features offered by Constant Contact Professional or Enterprise plans.
Constant Contact offers two pricing plans for small businesses: Email and Email Plus. The Email plan starts at $20 per month for up to 500 contacts, and the Email Plus plan starts at $45 per month for up to 500 contacts.
Constant Contact also offers a free trial period of 60 days for new users to test out their email marketing services. Additionally, they offer a 30-day money-back guarantee for all their paid plans, so users can try out their services risk-free.
Constant Contact is a good choice if you’re looking for niche features like event management and want top-notch email deliverability.
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If you’re a content creator looking for a simple but effective way to get your message across to your target audience, ConvertKit is for you.
It’s arguably the simplest email marketing service on the list with an intuitive automation workflow builder and beautiful interface.
The built-in content upgrade feature of its form builder lets you build your email list fast by incentivizing them with free exclusive content.
There’s also its landing page builder where you can create a high-converting page from scratch using its editable and beautiful templates.
ConvertKit also allows you to set one-time payments or recurring subscriptions so you can sell your digital products and premium memberships effectively.
- Very easy to use (beginner-friendly)
- Automation workflow builder
- Lead generation tools (sign-up forms, landing page builder, etc.)
- Supports one-time and recurring payments
The email marketing service has a free plan for up to 300 subscribers but with limited access to its features.
To unlock features like automated funnels and sequences, you must pony up $29 per month ($25 per month billed annually) for the same amount of subscribers. The price increases if you grow your subscribers past the 1,000 mark.
- Free: $0/month, up to 300 subscribers, unlimited newsletter sending and forms
- Creator: $119/month, up to 10,000 subscribers, sell digital products and subscriptions
- Creator Pro: $879/month, up to 100,000 subscribers, includes a referral program
If you have under 100,000 subscribers, ConvertKit recommends that you use their Creator plan.
If you like what ConvertKit has to offer, but you’re not completely sold yet, you can check out our ConvertKit review.
GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.
The real standout is Autofunnel — a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals. Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.
However, one of GetResponse’s biggest strengths is its intelligent automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
GetResponse is one of the best email marketing tools for creating automated sales funnels and landing pages.
With a free plan for up to 500 contacts, you can test this solution to see if it’s right. After that, the Basic Plan comes in at $13.24 per month, Plus at $41.12 per month, and Professional at $82.94 per month. You also save between 18 and 30% with annual plans.
ActiveCampaign is a marketing automation software that helps marketers to create and manage campaigns more effectively. It has the ability to track customer behavior, automate marketing processes, and send targeted messages.
This tool can be used for email marketing, social media management, lead generation, and event management.
The ActiveCampaign has a drag-and-drop interface which makes it easy to use for beginners as well as experts. It also has an extensive library of templates and integrations with other popular tools like Salesforce or Google Analytics.
Pricing is based on the account features and the size of your email list.
- Lite: $9/month
- Plus: $49/month
- Professional $149/month
- Enterprise: $258/month
All plans come with a 14-day free trial.
All plans come with a 14-day free trial. Get started with ActiveCampaign.
Aweber is one of the most popular and oldest email marketing software. It’s very straightforward, easy-to-understand software.
To be honest with you, when you first get started using Aweber, It might be a little bit strange finding out where everything is, but once you get the just of it I have found it to be one of the easiest email marketing software to use.
You can get started with AWeber’s free plan, which gives you access to nearly all of its features, including unlimited landing pages, sign-up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support.
AWeber’s Pro plan starts at $19/month and is based on the number of subscribers on your list.
Start using Aweber for just $1 for your first month to test it out.
Sendinblue is a French-based company that offers email marketing and web-based transactional services. The company was founded in 2008 by Pierre Chappaz and has offices in France, the Netherlands, and Hong Kong.
Sendinblue started as a web-based transactional service for sending emails to customers and prospects. In 2012, Sendinblue launched its first email marketing product with the goal of helping businesses increase their revenues through more personalized communication with their customers.
In 2013, Sendinblue partnered with MailChimp to offer its users MailChimp’s email marketing platform as an additional feature on top of Sendinblue’s transactional services.
In 2016, Sendinblue partnered with Salesforce Marketing Cloud to offer its users the Salesforce Marketing Cloud. With this powerful cloud-based technology in place, Sendinblue is positioned to provide its customers with a suite of marketing services that can be seamlessly integrated into their existing infrastructure.
If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $25/month.
This is one of the most popular email marketing software beginners start with, and that is because of their’s free plan. Now their free plan offers up to 2,000 email subscribers.
The thing with Mailchimp that you need to take note of is they don’t support affiliate marketing, multi-level marketing, and cryptocurrency. So if you are in any of these businesses you probably wanna avoid using Mailchimp, instead I recommend using Getresponse.
So if you are a beginner and you don’t have a lot of money to start with, then perhaps Mailchimp is for you.
If your needs are basic and you want one of the more basic options, give MailChimp a try.
HubSpot is a company that provides inbound marketing and sales software. The company was founded in 2006 and has offices in the US, UK, Australia, and Singapore. HubSpot offers products to help marketers create leads, convert leads into customers, and close more deals.
HubSpot is one of the most popular companies for marketing automation tools. It creates a customized website for each customer which includes many different features like email marketing, social media monitoring, and analytics. The company also offers webinars on topics like “How to Get Started with Inbound Marketing.”
Providing excellent customer support to grow your business is what HubSpot is all about. This includes providing plenty of training programs for customers to learn how to use the software and share it with their team, as well as providing helpful tips on digital marketing and case studies from other companies that use the software.
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.
I have used Drip myself and the issue with Drip is that their formula is not as user-friendly, so if you are a beginner and not so much “tech-savvy” then it’s going to be difficult to integrate an opt-in form to your webpage.
They have a 14-day free trial, and their paid plans start at $19 per month for up to 500 subscribers. And again, like most other providers, the more contacts you have on your list the more expensive the plan becomes.
Moosend is a company that offers tools for marketers to create and manage email lists, send campaigns, and track the results. Moosend has been created to help marketers save time and make them more productive.
The company was founded in 2012 by two Swedish entrepreneurs, Niklas Adalberth and Andreas Petersson. They started the company with a mission of helping small businesses grow with email marketing.
Moosend is an email marketing tool that helps companies send personalized emails to their customers on a regular basis. It automates the process of sending out emails and tracking their performance so that marketers can focus on what really matters – building relationships with their audience.
In addition to this, Moosend also offers other products and services such as CRM software, API integrations, web design, etc.
The pricing for Moosend is based on the number of subscribers in your email list. They provide a free plan for users with under 1,000 subscribers and include sign-up forms, reporting, and the ability to send unlimited emails.
Moosend paid plans to begin at $8 per month and scale up with the number of subscribers.
Email Marketing Software FAQs.
Can I Do Email Marketing for Free?
Yes, you can do email marketing for free, but it may be limited in functionality and scalability. Some email marketing tools offer a free plan that allows you to send a limited number of emails per month and have a limited number of subscribers. These plans are usually sufficient for small businesses or individuals who have a small email list. However, if you have a larger email list or need more advanced features, you may need to upgrade to a paid plan.
What are the best free email marketing services?
There are several free email marketing services available, each with its own strengths and limitations. Some of the best free email marketing services include:
- Mailchimp – Mailchimp offers a free plan for up to 2,000 subscribers and 10,000 emails per month. It also includes basic email templates and automation features.
- Sendinblue – Sendinblue offers a free plan with unlimited contacts and up to 300 emails per day. It also includes a drag-and-drop email editor and automation features.
- HubSpot – HubSpot offers a free CRM that includes basic email marketing features such as email templates and tracking. It also includes a range of other marketing and sales tools.
P.S. It’s important to keep in mind that while these services are free, they often have limitations and may not offer all the features you need for a robust email marketing campaign. It’s worth considering investing in a paid plan as your email list and marketing needs grow.
When is the Best Time to Send an Email?
The best time to send an email is when the recipient is most likely to be reading it. There are three main times of the day that emails are read: morning, mid-day, and evening.
Morning emails are sent between 7 am and 9 am on weekdays and 8 am on weekends. Mid-day emails are sent between 12 pm and 2 pm on weekdays and 1 pm on weekends. Evening emails are sent between 5 pm and 7 pm on weekdays and 4 pm on weekends.
Email marketing is a powerful tool for small businesses to engage with their audience, promote their brand, and increase sales. Choosing the right email marketing software can make all the difference in the success of your email campaigns.
In this article, we have explored the top 10 email marketing software for small businesses, including their features, pricing, and benefits. From Mailchimp and Constant Contact to AWeber and GetResponse, each software offers unique advantages for different types of businesses.
When choosing email marketing software, it’s important to consider your budget, audience size, and marketing goals. It’s also important to choose software that integrates well with your other marketing tools and provides comprehensive analytics to track your email campaign’s performance.
Overall, investing in email marketing software is a smart move for any small business looking to build a strong online presence, generate leads, and drive conversions. By using one of the top 10 email marketing software listed in this article, you can streamline your email marketing efforts, save time and resources, and ultimately achieve your marketing goals.
Disclosure: There are some affiliate links above and I may receive commissions for purchases made through links in this post (of course at no additional cost to you). but these are all products I highly recommend. I won’t put anything on this page that I have not verified and/or personally used.