In this modern age of fast data, getting the correct information at precisely the right time is crucial. Especially for busy entrepreneurs and businessmen, knowing the right things spells the difference between having a banner year for your company revenue-wise or massive lay-offs due to losses.
Not to mention, having the right information makes you more competitive in the marketplace.
Yes, one can get information from online news and blogs. These channels are still very important in keeping yourself abreast of everything about your industry. However, with the proliferation of false information and fakery online, we must be wary of what we read on the internet. And if you are looking to grow your business with tested marketing insights and strategies, there is still no beating the tried and true marketing books.
Online marketing resources just don’t give the in-depth information needed for you to develop your company or organization.
If you really want your business to grow and rise above the competition, it’s time to organize your reading list for the coming year.
The 10 marketing books listed below are a surefire way to improve your marketing processes and strategies. As these books are relatively new (published in the last few years), they are designed to give you fresh marketing insights for today’s consumers. They also focus on contemporary tactics to help you understand tricky new trends in marketing. It’s a brave new world in the marketing arena, and it always pays to be ready.
Without further ado here are the top 10 marketing books of all time:
Table des matières
1. DotCom Secrets
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem.
In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads in your business.
This cerebral book “Hooked” about habit formation is a must-read for marketers and entrepreneurs alike.
We all LIKE to have new clients. But we all LOVE repeat clients. And how we do that, converting triers to loyal customers, is answered in this book.
Eyal discusses the process and pattern of how products and services catch the attention of consumers and eventually turn them into essential must-haves. Based on years of behavioral design research, the science of this book is spot on.
3. Blue Ocean Shift
From the authors of the best-selling Blue Ocean Strategy (4.5 million copies and counting!), this new book by Kim and Mauborgne is an updated version that includes new research and case studies outlining the advantages of going blue ocean.
Made for the current business climate, countless examples abound of how businesses grew by creating their own niche and in turn become uncontested in that new market space.
Entrepreneurs swamped in ultra-competitive markets can gain valuable insights on how to win on their own terms.
4. What Customers Crave
A masterful book for truly understanding your customers, What Customers Crave is an essential guide for your company in creating relevant and engaging experiences designed to keep them coming back and wanting more, and even to recommend your company to others.
By learning what customers love and what they hate, and most importantly how to adapt accordingly, the book teaches your company how to manage and surpass changing customer expectations. Not an easy feat!
5. Crushing it!
Crushing It!: How Great Entrepreneurs Build Their Business, by Gary Vaynerchuk, is a classic.
Gary V is coined for predicting the way brands should operate to get the most attention.
This is a great book, with lots of valuable information. But, it should be noted that Gary does promote himself quite a bit as he runs a multi-million dollar marketing agency in New York.
It can be a bit hard to know if Gary wrote this book to attract clients to his agency or if he wrote it for the genuine best interest of marketers.
Regardless, it offers a great view of what’s happening now in social media marketing.
6. Influence: The Psychology of Persuasion
A cult classic, Influence: The Psychology of Persuasion, by Robert Cialdini, is a national bestseller.
Influence is all about persuasion, and core fundamental to marketing and sales.
Literally, everything we do involves persuasion. Asking someone on a date, interviewing for a job, selling a product — all of these require someone to say “yes” to us.
This book is an absolute must-read for everyone, not just marketers or business owners.
7. Made to Stick
A New York Times bestseller, Made to Stick, by brothers Chip Heath and Dan Heath, is an insightful book on why some ideas are more “sticky” than others.
I would put this book in the same category as the other book we mentioned, Hooked.
This is a great book if you’re in the early stages of product development, or you’re working as the first marketer at a small startup.
If you need a blueprint for creating sticky ideas, this book is definitely one to check out.
8. The ONE Thing
The ONE Thing, by Gary Keller (with Jay Papasan), is not a marketing book per se, but rather a book on productivity.
I included it in this list because the concepts in this book have helped me a lot in figuring out what I need to prioritize on a daily basis.
It can feel like a long book that basically explains a somewhat simple topic — find the one thing you need to do to be successful.
But the details in the book make you realize that less is more. It makes you think deeper about how you spend your time and what will actually move the needle forward for your business.
After reading this book, my daily task list has decreased dramatically. I highly recommend this book if you want to run a successful business or lead a marketing team.
9. Good to Great
Good to Great, by bestselling author Jim Collins, isn’t necessarily a marketing book, but it’s a great business book. In fact, it’s a business owner’s must-read.
I like to think that the best marketers are the ones that truly understand business strategy and entrepreneurship. The more you can think like an entrepreneur the better.
It’ll help you see clear business problems and make you think on the same level as leaders in business, which is always a good thing if you’re working in marketing.
The book goes over the fundamental reason why most businesses plateau. And knowing that as a marketer is key to not only navigating your way through a company but also knowing how to think at the executive level.
10. This is Marketing
This is Marketing, by Seth Godin, is a cult classic among marketers.
The main message of the book is that marketers should use marketing to solve problems their customers face. Marketing is not about the business or the company they work for. But rather, a way to communicate solutions to problems people have.
This is one of those books that reminds you that marketing has a powerful role in society.
Seth has created a strong personal brand for himself by writing books. He has a couple of other great books from the late 1900s and early 2000s called Permission Marketing and Purple Cow that is worth checking out.
However, if you’re going to pick one of Seth’s books to read for the first time, I highly recommend reading This is Marketing as it takes a lot of knowledge from his previous books and modernizes them for the digital age.
What is the best book for online marketing?
In my opinion, “DotCom Secrets” by Russell Brunson is the best book for online marketing. It provides practical strategies and techniques for creating effective sales funnels, generating traffic, and converting leads into customers. With real-world examples and case studies, it’s an easy and enjoyable read for marketers of all levels.