Are you aiming your sights toward increased conversions?
Getting those clicks can be a challenge, especially when you are competing against other small businesses, much less big corporations.
However, with these few simple steps below, you can optimize your e-commerce business and streamline a steady flow of new and returning customers.
How to Attract and Retain Ecommerce Customers?
1. Update Your Website.
Your website/store is the first thing that potential customers see, so it is imperative to make a good impression. As Hubspot points out, online shoppers are looking for the perfect blend of form and function, and implementing a sound design ensures you meet their needs in a user-friendly manner.
Of course, if you are not very experienced with website design or do not have the skills needed for this sort of project, investing in freelance help may be in order to create the e-commerce site of your dreams.
With freelance web designers, you have the flexibility to hire on an as-needed basis, or you can set up more formal full-time or part-time work arrangements.
Before you commit to hiring a freelance web designer, make sure he/she has an in-depth understanding of web fundamentals, platforms, interfaces, and communication. Also, keep in mind that outsourcing talent works best when you keep connections positive and efficient.
Even if you’re only bringing someone on for a short and specific project, things will flow more smoothly if you build communication and teamwork that functions well right from the start.
2. Refine Your Outreach.
Depending on the nature of your e-commerce goals, you may need to further tweak your online presence in order to attract and retain new customers.
Social media can be an ideal avenue, with its broad outreach and minimal expense, but you still need to understand timing and focus your marketing efforts to ensure you hit your bullseye. In this case, a social media management specialist can point you in the right direction, so you hone in on sending exactly the right message to the right audience.
Engaging with specific groups or through specific platforms might be your key to growing your following. Just as Business News Daily explains, determining your target audience can help you attract clients, both the first and the faithful.
3. Manage Your Inventory.
If your site is primed and ready to reel in clients, you will need to be prepared to stay on top of your inventory. Proper inventory management can not only help you manage costs for your e-commerce business, but it can also prevent serious issues from impacting your relationships with those first customers.
Trust is essential to retaining those customers, so shipping the wrong item or making other careless mistakes could end up costing your business big time.
Many e-commerce small businesses can use online tools to make inventory management easier, but certain businesses may need to outsource this essential task to more experienced professionals—especially if you’re a solopreneur or everyone is already spread thin.
4. Master Your Customer Service.
Ensuring that orders are correct and on time can help build customer relationships, but managing your interactions with first-time clients can convert them into loyal customers.
Quality customer service should be the backbone of all of your customer-facing operations, so sharpen your customer service skills before you work on any other aspect of your e-commerce business.
Start by making an effort to remember your customers and even include personal notes with their orders. Finding commonalities, maintaining positivity, and focusing on education can also help strengthen client relationships. For busy online shoppers, including self-service features in your website, like FAQs or user-friendly returns, can also help.
Finally, it’s important to remember that as an e-commerce business, cybersecurity should be considered an integral part of your customer service plan.
When handling personal information, your business is responsible (and must be compliant!) for safeguarding that information, and having a robust cybersecurity plan in place ensures your customers and your business stay protected. Plus, as standards continue to evolve, a strong security approach is paramount for a successful business.
Considering that small businesses are major targets for data breaches, regularly revisit your compliance program, and consider working with IT specialists so you have professional expertise at hand to help you stay protected.
Running a thriving e-commerce business takes some hard work and determination. That’s especially true when you are trying to attract new customers.
If you want to entice first-time clients to make those initial purchases and keep them coming back for more, optimize your e-commerce business with their satisfaction in mind.
Another way to attract and retain eCommerce customers is by making it easy for them to find the right product they need. One way to do this is by using search engines like Google or Bing. Another way is by using social media platforms like Instagram or Facebook.