How to Start a Private Label Dropshipping Business From Scratch

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Starting a private label dropshipping business from scratch can seem daunting, but with the right approach, it can be a lucrative venture. Private label dropshipping allows entrepreneurs to sell their own branded products without having to worry about inventory or shipping. It is a great way to break into the ecommerce world without having to invest in a physical storefront or hold inventory.

In this article, we will provide a step-by-step guide on how to start a private label dropshipping business from scratch, including choosing a niche, selecting a product, finding a supplier, designing your brand, creating your online store, marketing your products, and fulfilling orders. With this guide, you’ll be on your way to creating a successful private label dropshipping business.

What is private label dropshipping?

Private label dropshipping is a business model where you sell products from a third-party supplier directly to your customers, but with your own branding on those products. The main advantage of private label dropshipping is that you can start an ecommerce business without needing a lot of money upfront.

Unlike other private label businesses, dropshipping private label products doesn’t require you to invest a large amount of money in product development, warehousing, or order fulfillment. This is because the third-party supplier takes care of these aspects for you. Essentially, you act as a middleman between the supplier and your customers, with the added benefit of having your own brand on the products you sell.

Examples of private label dropshipping products

Private label dropshipping products refer to generic products that you can personalize with your brand name or logo and sell as your own. These products are typically sourced from a supplier who handles the manufacturing, packaging, and shipping, while you handle the marketing and customer service. Here are some examples of private label dropshipping products:

  • Clothing: T-shirts, hoodies, hats, and other apparel items are popular private label products in the fashion industry. You can choose from a range of fabrics, colors, and designs to create your own unique product line.
  • Beverages: Private label beverages like water bottles, energy drinks, and sports drinks are popular products in the health and wellness niche. You can customize the packaging with your brand name and logo to create a unique product.
  • Coffee: Private label coffee is a popular product in the food and beverage industry. You can source high-quality coffee beans from a supplier and create your own unique blends and flavors.
  • Soaps and skin care products: Private label soaps, lotions, and skincare products are popular items in the beauty industry. You can choose from a range of scents, ingredients, and packaging options to create a product that stands out.
  • Phone cases: Private label phone cases are popular products in the electronics niche. You can choose from a range of materials, colors, and designs to create a product that appeals to your target market.
  • Supplements: Private label supplements like vitamins, protein powders, and weight loss supplements are popular products in the health and wellness industry. You can work with a supplier to create your own unique formula and packaging.

Dropshipping vs. private labeling: What is the difference?

Dropshipping and private labeling are two popular business models used in the e-commerce industry. While they share similarities, they also have distinct differences.

Dropshipping is a business model where a retailer does not keep any physical inventory, and instead, they sell products directly from the supplier or manufacturer. In this model, the retailer acts as a middleman between the customer and the supplier, and the supplier is responsible for storing, packing, and shipping the products to the customer. The retailer’s profit comes from the difference between the wholesale price and the retail price they set.

Private labeling, on the other hand, involves creating your own brand of products and selling them under your brand name. In this model, the retailer sources products from a supplier or manufacturer and then adds their own branding, packaging, and labeling to the products. The retailer then sells the products under their brand name and sets their own pricing.

The main difference between the two models is that dropshipping involves selling existing products, while private labeling involves creating your own brand of products. Dropshipping requires less investment since the retailer does not have to purchase inventory upfront, but it also offers lower profit margins. In contrast, private labeling requires more upfront investment, but it offers higher profit margins and greater control over the product.

Another key difference is the level of control over the product. With dropshipping, the retailer has no control over the product since it is shipped directly from the supplier. In contrast, private labeling allows the retailer to have greater control over the product, including the quality, branding, and packaging.

How to Start a Private Label Dropshipping Business?

To start a private label dropshipping business, you must find a suitable manufacturer overseas and an appropriate product to sell under your own name. These are the 7 basic steps:

How to Start a Private Label Dropshipping Business

Step 1: Choose Your Niche

The first step to starting a private label dropshipping business is to choose your niche. You want to select a niche that is profitable and has a high demand. Conduct market research to find out what products are popular and what customers are looking for.

Use tools like Google Trends or Amazon to see what products are trending and what keywords customers are searching for. Once you have a list of potential niches, narrow it down by selecting one that you have a genuine interest in and knowledge of. This will make it easier for you to market and sell your products.

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Step 2: Find a Supplier

The next step is to trovare un fornitore who can provide you with the products you want to sell. Look for a supplier who specializes in dropshipping and private labeling.

Make sure the supplier is reliable and has a good track record of delivering quality products on time. You can find suppliers on platforms like Alibaba, AliExpress, or Oberlo. Be sure to compare prices and shipping times to find the best deal.

Step 3: Create Your Brand

Creating a brand is an essential step in starting a private label dropshipping business. Your brand should be unique, memorable, and reflective of your niche. Develop a logo, a color scheme, and a brand message that resonates with your target audience. You can use free online tools like Canva to create a logo and other graphics for your brand.

Step 4: Customize Your Products

One of the advantages of a private label dropshipping business is that you can customize your products. Work with your supplier to create unique packaging, labels, and other branding materials that reflect your brand. You can also customize the products themselves by adding your own designs or features.

Step 5: Launch Your Website

You need to launch your e-commerce website to start selling your products. You can use e-commerce platforms come Shopify, WooCommerce, or Magento to create your website.

Make sure your website is user-friendly, easy to navigate, and visually appealing. Optimize your website for search engines by using relevant keywords, meta descriptions, and title tags. You can also use social media platforms like Facebook, Instagram, and Pinterest to promote your products and drive traffic to your website.

Step 6: Market Your Store

Marketing your store is a crucial step in starting a private label dropshipping business. Without effective marketing, your products will not reach your target audience and your sales will suffer. Here are some strategies you can use to market your store and attract customers:

  • Social Media Marketing: Use social media platforms like Facebook, Instagram, and Twitter to promote your products and engage with your audience. Post high-quality images and videos of your products, share customer reviews, and run social media ads to reach a wider audience.
  • Influencer Marketing: Partner with influencers in your niche to promote your products to their followers. Influencer marketing can be an effective way to reach a targeted audience and build brand awareness.
  • Email Marketing: Build an email list of subscribers and send regular newsletters and promotional emails to keep your customers engaged and informed about your products.
  • Content Marketing: Create high-quality blog posts, videos, and other content that provide value to your audience and showcase your products. Use search engine optimization (SEO) techniques to optimize your content for search engines and drive traffic to your website.
  • Paid Advertising: Use pay-per-click (PPC) advertising platforms like Google AdWords or Facebook Ads to target specific keywords and demographics and drive traffic to your website.
  • Referral Marketing: Offer referral incentives to encourage your customers to refer their friends and family to your store. This can be a cost-effective way to acquire new customers and generate repeat business.

By implementing these marketing strategies, you can build a strong brand presence, attract new customers, and generate sales for your private label dropshipping business.

Remember to track your results and adjust your strategies as needed to achieve the best possible ROI.

Step 7: Consider dropshipping.

Once your private label business has grown larger, you might want to consider turning your business into privet label dropshipping. This means that instead of keeping all your products in stock, you send the order to your wholesaler’s warehouse and have them ship it directly to the customer on your behalf.

While there are some costs involved with this approach, it will help you expand the range of goods on your site without having to stock or store them yourself. You can even try both methods at once by keeping a small number of products available for sale on your website and selling the rest through dropshipping.


Starting a private label dropshipping business requires careful planning, research, and execution. By following these six steps – choosing your niche, finding a supplier, creating your brand, customizing your products, launching your website, and marketing your store – you can build a successful e-commerce business that generates passive income and provides you with the freedom to work from anywhere in the world.

One of the advantages of a private label dropshipping business is that it allows you to customize your products and build your brand, making it a great option for entrepreneurs looking to start their own e-commerce business. By finding a reliable supplier and creating unique packaging and branding materials, you can differentiate yourself from the competition and provide added value to your customers.

Marketing your store is also crucial for driving traffic and generating sales. By leveraging social media, influencer marketing, email marketing, content marketing, paid advertising, and referral marketing, you can build a strong brand presence and attract new customers to your store.

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