Convertkit Review: Features, Pricing, Pros, Cons, and More

As an online business owner or content creator, you know that building and maintaining an email list is crucial to the success of your business. But with so many email marketing platforms available, it can be difficult to choose the right one for your needs. That’s where ConvertKit comes in.

ConvertKit is an email marketing platform designed specifically for creators, bloggers, and small businesses. It offers a range of features that make it easy to grow and manage your email list, create and send engaging emails, and automate your marketing efforts.

In this comprehensive ConvertKit review, we’ll take a closer look at the platform’s features, pricing, pros, and cons. We’ll also explore some of the key reasons why ConvertKit is a popular choice among creators and small businesses, and how it can help you take your email marketing to the next level.

Whether you’re just getting started with email marketing or you’re looking for a more robust platform to help you grow your business, this review will provide you with all the information you need to make an informed decision.

What Is Convertkit?

ConvertKit is the best email marketing tool for online publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers.

With ConvertKit, you can create attractive forms, send custom-tailored emails to your subscribers, and a lot more. just keep reading this article till the end to get a good idea about what the software is and if it is the right choice for your business.

Convertkit Review

ConvertKit Pricing

ConvertKit offers a variety of pricing plans to suit different business needs and budgets. Here’s a breakdown of their current pricing options:

1. Free Plan: This plan is suitable for beginners who have up to 1,000 subscribers. It offers basic features such as email broadcasts, customizable opt-in forms, and landing pages.
2. Creator Plan: This plan is designed for creators and bloggers who want to grow their audience. It starts at $29 per month and allows up to 1,000 subscribers. It includes features like automated funnels, email broadcasts, customizable opt-in forms, and landing pages.
3. Creator Pro Plan: This plan is ideal for creators and bloggers who have a larger audience and need more advanced features. It starts at $59 per month and allows up to 1,000 subscribers. It includes all the features of the Creator Plan, plus features like subscriber scoring, advanced reporting, and integrations with other platforms.
4. Complete Plan: This plan is designed for businesses and organizations that need advanced features and support. It starts at $119 per month and allows up to 1,000 subscribers. It includes all the features of the Creator Pro Plan, plus features like advanced automation, priority support, and a dedicated account manager.

P.S. For businesses with more than 1,000 subscribers, ConvertKit offers pricing plans that scale based on the number of subscribers. Additionally, ConvertKit offers a 14-day free trial for all new users to test out the platform’s features and capabilities.

Convertkit Key Features

ConvertKit is an email marketing platform that provides various features to help bloggers, content creators, and online entrepreneurs grow their audience, increase engagement, and generate revenue. Here are some of the key features that ConvertKit offers:

• Email Automation: One of the most significant features of ConvertKit is its automation capabilities. Users can create automated email sequences based on specific triggers, such as when a subscriber joins a list, clicks a link, or completes an action. This feature allows users to create personalized, targeted emails that help build relationships with subscribers.
• Customizable Landing Pages: ConvertKit allows users to create customizable landing pages that can be used to collect email addresses and grow their email list. The landing pages are designed to be mobile-responsive and can be easily customized using a drag-and-drop editor.
• Sign-Up Forms: ConvertKit provides users with various types of sign-up forms, including inline, pop-up, and slide-in forms. These forms can be customized to match the website’s branding and can be embedded on any web page or blog post.
• Subscriber Management: ConvertKit makes it easy to manage subscribers and organize them into different segments based on interests, behaviors, or actions. This feature allows users to send targeted emails to specific groups of subscribers, improving engagement and conversion rates.
• Integrations: ConvertKit integrates with various third-party tools, including WordPress, Shopify, Stripe, and Zapier, to help users streamline their workflows and automate their processes.
• A/B Testing: ConvertKit allows users to test different email subject lines, content, and calls-to-action to determine what works best for their audience. This feature helps users optimize their email campaigns and improve their email marketing strategy over time.
• Analytics and Reporting: ConvertKit provides users with detailed analytics and reporting on email campaigns, including open rates, click-through rates, conversion rates, and subscriber growth. These insights help users understand their audience’s behavior and optimize their email marketing strategy accordingly.

Convertkit Pros & Cons

Pros:

• An easy-to-use interface (aka. it’s simple)
• You get advanced features (without advanced pricing)
• They make email automation super easy to understand for online publishers
• Convertkit gives you all the statistics you need for each individual form you create
• They are there to take care of you because they know that they get better when you get better

Cons:

• No chance for visuals, literally no chance even if you wanted them it’s not really that possible. basic images in an email, yes but anything intricate for e-commerce needs, for example, forget it this is not the platform for you if you have got a lot of visual elements in your design.
• They don’t have an app, I really wish they did even though this is a small detail but I think platforms like GetResponse definitely have an edge because of that

Is ConvertKit Right For You?

Now that I’ve covered all the different features and functions, the pros and cons of ConvertKit, and given my experience along the way — let’s talk about YOU.

As with any tool, ConvertKit isn’t going to be the right choice for everyone, so I’d like to get to the bottom of who exactly this email marketing tool is suitable for.

• If you’re looking for email marketing on a budget, ConvertKit isn’t going to be your best option.
• If you’re a beginner blogger who’s only looking to dabble in marketing automation, and your budget is a little more forgiving, you can’t go wrong with ConvertKit.
• ConvertKit is best for publishers (bloggers, website owners, or authors).
• ConvertKit it’s not for you if you need very advanced email marketing automation and CRM features.

ConvertKit Free Trial

The free trial that ConvertKit provides is fully functional (up to 1,000 subscribers) and you don’t need your credit card details.

They give you access to more or less their whole website, which you can browse through, can create email campaigns, landing pages, and much more. For free all you need is your email address. So you can really test the software before you make a decision to buy their paid plans. 

The bottom line

ConvertKit is an excellent email marketing tool that offers a variety of features for bloggers, content creators, and small business owners. It has a user-friendly interface that makes it easy to create and send emails, build landing pages, and automate your marketing campaigns.

One of the most significant advantages of ConvertKit is its focus on automation, which can save you time and help you grow your business more efficiently. Additionally, the platform offers several integrations with popular tools like Shopify, WordPress, and Zapier, making it easy to connect with your existing tech stack.

However, ConvertKit’s pricing can be a bit steep for some users, especially if you’re just starting with email marketing. And while the platform is excellent for bloggers and content creators, it may not be the best option for larger businesses with more complex needs.

Overall, if you’re looking for an intuitive and reliable email marketing platform that prioritizes automation and ease of use, ConvertKit is definitely worth considering. With its impressive features and robust integrations, it can help you take your email marketing efforts to the next level and achieve your business goals.