In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way we connect and communicate with each other. Social media platforms have also given rise to a new breed of online celebrities called social media influencers. These individuals have gained a massive following on social media platforms, and their opinions and recommendations carry significant weight.
Becoming a social media influencer has become a coveted career path for many, and with the right approach, anyone can achieve this goal. In this article, we will discuss five essential steps to becoming a social media influencer.
Whether you are starting from scratch or looking to build on your existing social media presence, these tips will help you establish yourself as a credible and influential voice in your niche.
What is a social media influencer?
A social media influencer is an individual who has established credibility and a significant following on one or more social media platforms, such as Instagram, YouTube, TikTok, or Twitter. They use their online presence to create and share content that resonates with their audience, often focusing on a specific niche or topic, such as beauty, fashion, fitness, or travel.
Influencers can have a wide range of followers, from a few thousand to millions, and they use their influence to promote products or services to their audience. Brands often collaborate with influencers to reach their target market and leverage their popularity and authority to drive sales and increase brand awareness.
How To Become a Social Media Influencer?
Step.1: Select Which Social Channels You Will Use.
That may seem obvious but, Instagram is not the only place where you will find influencers. Now especially with the rise of Tiktok, there are tons of Tiktok influencers, there are influencers that are on Youtube, etc.
Influencers can run any social media platform, now while they are mostly yes, on Instagram because Instagram is just kind of taking the crowd when it comes to Influencer marketing, there are other places.
How to choose a social media platform? I would definitely suggest choosing based on your own personal skill set. For example, if you love to create videos, you may wanna consider Youtube or Tiktok. Maybe you love photos and you are constantly trying to be on your phone and showing stories and you know being capturing every moment, then Instagram may be for you.
Step.2: Create a Business Plan.
Put that mindset of thinking of this as your business, and because this is a business you wanna think strategically about where you are going. You don’t wanna just get lost in the fray and post without having an end goal. Like what is it that you want to do eventually? How do you wanna monetize?
Maybe you want to create courses, work with brands, etc. Whatever your end monetization goal is, it’s really important to figure that out even before you start creating content because the type of content you should be creating, should be strategic. So being an influencer really is about looking at your audience as your clients and not just like normal followers.
Step.3: Consistently Engage With Your Target Audience.
You need to give back to your community. If someone is taking the time to comment with you and to engage on your page and to drive your engagement, then you need to set some time to engage back with them and also engage with new people.
By the way, the number of followers you have does not matter if they are not engaging with your content. It is better to have 1,000 people follow you, that will actually spend money with you, those are the people that matter, especially if you are using your influence and you are monetizing through sales or through selling things, forget the big numbers, forget having millions of followers.
Think about having followers who will actually click buy, click swipe, or what it is that you are asking them to do.
Step.4: Test Your Influence.
At this point, you worked on growing that engagement, creating value, and giving your engaging followers what they want, now it’s time to test your influence.
Again use that business mindset, and start thinking strategically, about ways that you can test your influence to see if your audience cares about what you do and what you create. This can be as simple as hosting your own giveaway and see, does anyone swipes up. does anyone click through your link?
There are so many ways to test your influence. It’s really just asking, are people doing what you are asking them to do? And then once you are able to test that, go on the backend, look at the analytics look at the metrics, and it will give you a good sense as to how influentially you really are amongst your followers.
Step.5: Monetize your Influence.
Now that you know that your followers are engaging back with you, it’s time to make some money. Let’s just say one of the monetization strategies you want is to work with brands and make money as an affiliate marketer.
Well, this is a point that you would now start to prepare those pitching materials, your media kit, your email templates, having your website up and running, etc. you know, you will get organized on your collaborations and who you are pitching to. Another big monetization strategy for influencers is to sell your own products, you may sell presets, or something that you manufactured yourself, etc. so actually it is creating a tangible good and selling that.
A few other monetization strategies that you may wanna consider as an influencer are:
- Become a social media consultant.
- Do affiliate marketing.
- Social media manager for other brands.
- Create a brand.
The bottom line
becoming a social media influencer in 2023 is not an impossible task if you are dedicated and consistent. By following the five steps outlined in this article, you can establish yourself as a credible and authentic influencer, build a strong personal brand, and ultimately grow your following and influence on social media.
The key is to stay focused on creating high-quality content that resonates with your target audience and to engage with your followers regularly. By leveraging the power of social media, you can position yourself as an expert in your niche and attract opportunities for collaborations and sponsorships with brands that align with your values and interests.
Remember that building a successful social media presence takes time and effort, so don’t get discouraged if you don’t see immediate results. Keep learning, experimenting, and refining your approach, and stay true to your unique voice and perspective. With patience and persistence, you can become a social media influencer and make a meaningful impact in your industry and beyond.